A Successful Aerospace Marketing Strategy
Branding A 40 Year Old Proprietary Process
Ontic is the leading global provider of OEM-pedigree parts and MRO services for legacy aerospace platforms. Through licensing and acquisition they continue to manufacture support mature products for as long as customers need them. We worked with Ontic to brand this proprietary process while maintaining a relationship with the Ontic brand and parent company BBA Aviation.
Building A Foundation For Marketing Success
Based on the results of the input process which included internal and external interviews, extensive market research and competitive overview, we developed the brand identity including name, logo and messaging platform. Our next steps were creating templates of Ontic’s value proposition to be used for varied communication channels and constructed an account strategy to identify and prioritize targets, and develop an ongoing communications cycle.
A Partnership That We All Can Be Proud Of
New branding, contact streams, tactics and sales tools helped to educate prospects and strengthen relationships with customers – helping to increase acquisitions and licenses by over 300% in 8 months. But this was just the beginning of our partnership and the opportunities to continue our work with Onitc including enhancing their digital presence with a new website launched in 2015.