work > digital > Time Warner / AOL

QR Codes, Co-Branded Promotions, More

Consumer Engagement

We have had the opportunity to develop many different consumer engagement applications over the years. From co-branded promotions on AOL CDs to an online shooting gallery game for SAGE FAS, we have created experiences that engage audiences and drive interest to invest more time in your brand.

Now with QR codes we have a easy way to bridge the gap between print tactics and digital content. For Time Warner we created a QR code that launches a mobile site so prospective customers can actually see previews of the movies they can get as a TW subscriber. Although marketers still seem to have mixed feeling on the effectiveness of QR codes, for a very small investment you gain another opportunity to engage your customer on their mobile device, which is definitely worth a test.

 

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