Consumer mindsets and marketing strategies
Cable Customer Insights
Working with Charter has provided us with considerable insight into the consumer cable market. From traditional, targeted Direct Mail messaging to Interactive experiences designed engage and educate, all of our efforts have been created to enable Charter's audience to connect with the services they offer in the way the choose. Through various acquisition, retention and win-back efforts we've helped to build and maintain the nation's 4th largest cable operators customer base.
A Timely Marketing Message
Asking consumers to incur another monthly bill in an uncertain economy is not an easy task. So when it came to developing a strategy for a quarterly direct mail campaign for Charter, rather than the typical service and feature approach our strategy lead was to lead with quality and value. And in a time that has given rise to terms like "staycation" and "insource" our campaign message demonstrating how, "Your Money Goes Farther With Charter" became a multi-year control.