A new service for a 130+ year old newspaper
goingoutguide.com launch
When the Washington Post launched their Going Out Guide it was important that our campaign balance this must-have source for the latest entertainment info with the fact that it was backed by such a well established and respected newspaper. The solution: clever headlines that combine the past and present with supporting graphics made from the newspaper pages themselves. From posters and print ads to online banners and email updates, this campaign gave the Going Out Guide the launch it needed and the credibility it deserved.
