Bloom’s Back-to-School List of Recommended Marketing Resources
“The beautiful thing about learning is nobody can take it away from you.” B. B. King
It’s no surprise that the best marketers are not only great teachers, knowledgeably guiding their clients down the right paths to success, but they are also the best students. Fueled by our commitment to attain the cutting-edge data we need to reach our ever-evolving audiences, we cannot afford to stop learning.
But, as busy marketers, making sure our valuable time spent consuming not just any content, but the right content is imperative. So, to save you the time and the trouble, we curated a short list of our favorite resource that we guarantee will help you, just as they help us, improve the way you work today and keep you excited and expertly prepped to tackle the new ideas of tomorrow.
Here are our selections, in no particular order, with notes from the team:
Our fearless leader’s, Laura Caggiano, Chief Solutions Officer, top choice and take on the book:
If you are looking for a practical yet inspirational guide to build your personal brand, this book will not only provide you with the monetary proof you want but more importantly, stories that will remind you that to truly be successful at this you must provide value and give without take. You can follow your passion and be true to your personality, but a little bit of selflessness goes a long way when you want to attract a loyal audience who will help you grow.
What Is Black Hat SEO (And How Can You Avoid It)?
Posted on August 16, 2018, by John Hughes in Tips & Tricks
“The elegantthemes.com blog is one of the best I’ve ever seen. But it was the article that caught my eye.” States, Robert Intravaia, our distinguished Digital Director.
Here’s why: If you want a fast and clear introduction to what black hat SEO is and practical advice on how to avoid the techniques that could be problematic for your website, this is a must-read article published on a reputable site.
It’s no surprise that Made by Folk, created by a group of prominent designers to have a place to showcase and work with the best creative talents from all over the world is our own Creative Mastermind’s, Stephen Frederick, top suggestion.
This is a great site (blog) for creatives to keep up with trends and just get inspired.
“I think people should read this, or at least stare at it for a while,” advises Steve.
If you are a marketer looking for Video and TV Advertising analysis, reports and insights Greg Platti, our Production Guru recommends thevab.com as a fundamental resource. “By helping produce the majority of the reports and content, I can tell you, first-hand, that if you want the latest industry stats for premium video advertising, you will find it here.”
My two cents on this podcast:
These fun, informative, short (around 16–33 minutes per episode) broadcasts are an enlightening
listen for all marketing professionals, not just content writers. Sonia Simone, the chief digital
content officer of Rainmaker, explores the most recent content wins and fails in the marketing industry with a rotating team of experts. By mixing analysis with actionable advice, this podcast will help keep you up to date on the state of marketing, improve your content writing skills, and give you the tips you need to optimize conversion.
You can subscribe to Copyblogger FM here and check out one of my favorite episodes: 5 Stinky Sardine Secrets to Make Your Content More Fascinating.
As you can grasp from the title, it’s a great lesson on how to stand out in the vast sea of competing content.
And since, we here at Bloom are always eager to quench our insatiable thirst for knowledge with outstanding lessons, let us know what content you would recommend we add to our lists.