insightsoftware is revolutionizing financial reporting and enterprise performance management with solutions provide clearer visibility for more effective decision making across the entire enterprise. It was critical that the website not only provide clear path to all of the insightsoftware products but also an easy way for visitors to determine which products fit their needs.
When proven products come together under a new brand both customers and prospects want to know why. We used video to allow the Insightsoftware team to tell their compelling brand story in their own words and produced a graphic video to clearly demonstrate their product benefits and value proposition.
With a 14-product portfolio and growing, we had to create a series of branded materials that were product-specific and yet versatile enough to accommodate a broad range of messages and design elements with ease.