Author page: Noreen Bifulco

Top 5 Marketing Books for Summer

Top 5 Marketing Books for Summer

There is no better time to catch up on some good reads than in the summer. The days are longer providing you with a few extra hours to relax, at the end of a workday, with some sun and a good book. So to ensure you spend those valuable hours right, we saved you the time spent searching and compiled a list of our top five marketing books to help motivate your strategies this summer.

10 Rules Successful Email Marketers Are Following

We are always striving for better performance and when it comes to effective email marketing our advice would be begin with best practices – but make no assumptions. If your objective is to turn inundated audiences into engaged buyers, the more informed you can be the better your campaigns can perform.

See How These B2B’s Use Interactive Content as an Online Marketing Tool

Visual content is a rising trend in marketing – one that shows no sign of slowing down and should continue as a 2017 content marketing trend. The focus of digital marketers on visual content is clear from the thousands of photographs, videos and graphics posted across the Internet and the prominence of visual platforms like Instagram and Pinterest for marketing. Infographics are a major part in this trend, making valuable information more attention-getting, accessible and memorable.

NBAA Orlando Marketing Checklist to Optimize Leads

The sixth largest trade show in the US, the NBAA’s Business Aviation Convention and Exhibit (BACE) is a must-attend event for aviation. If your aerospace business is in the market for new leads, you’ve probably already purchased your booth space. The following tips will ensure that you are ready to take on the NBAA-BACE and optimize the leads you acquire from the trade show.

Want Your Aerospace Content Marketing to Take Off? Follow these 6 steps

Prepare Your Aerospace/Aviation Content Marketing for Takeoff with this Pre-Flight Checklist

Content has become a necessary tool in your arsenal of aerospace marketing strategies as a B2B organization. It can inform potential customers about your product or service, dispel misunderstandings in your field and convince the customer of your solution’s superiority. But effective content is more than putting out as much information as you can – it involves mindful planning and a focus on your readers. By checking your content against this list before publishing (whether in print or online), you will have better results. These requirements are also helpful if you provide aviation marketing services.

4 Essential Social Media Tactics for Today’s Instrument Industry

Put Your Music Business on The Map!

Music is an enchanting art which everyone loves and many dream of engaging in. Being apart of the instrument industry means you open the door for these dreamers and guide them to precise tools they need to accomplish their music goals. But how can you attract more dreamers to your business?

Social media marketing is a necessity in finding success in today’s business world. Here, we provide the most essential tactics to take when using social media to put your business on the map.

The Importance of Visual Marketing in the Aviation Industry

Aerospace Bristol was just a concept in desperate need of development as well as funding. The future aviation heritage museum had few assets, but needed more to win over investors. The solution was a creative visual marketing campaign, complete with an identity, posters, and more – which not only gave the project weight, but resulted in receiving more than the needed funding and a 30% increase in funding.