Content marketing is a tested and proven strategy for building an audience of interested customers. Especially for B2B marketers in a rapidly expanding digital content landscape, the biggest challenge is identifying content creation and marketing tactics that will stand out from the competition — and from the wealth of similar content available on the internet. This will only become more important going into the new year.
Let’s face it, content is everywhere. A simple search can yield millions of results, meaning marketers must work harder to stand out from the crowd. Let’s look at some examples of marketing tactics that stood out in 2016 and what lessons can be carried over into the New Year.
Automation software can save your business time when it comes to necessary but repetitive marketing tasks. Used correctly with qualified leads, this automation makes marketers more effective in providing relevant content that results in conversions. Marketers using marketing automation software generate two times more leads than marketers without this software. Follow these 9 steps to set up your marketing automation for success.
When it comes to detailing a marketing plan to increase interested in your aviation business, finding the right place to start can be a daunting prospect. We recommend starting with the basics – marketing personas.
For those who are unfamiliar with them, marketing personas are an in-depth look at your target customer base. While you may feel you know your audience, writing down their qualities and challenges can be an effective way to determine new content pathways missing from your current plan.