There is no better time to catch up on some good reads than in the summer. The days are longer providing you with a few extra hours to relax, at the end of a workday, with some sun and a good book. So to ensure you spend those valuable hours right, we saved you the time spent searching and compiled a list of our top five marketing books to help motivate your strategies this summer.
Video is the fastest growing segment of content online. People just cannot get enough. And successful marketers are at the forefront. With the success of TASTY videos on Facebook, there has been an explosion of similar videos now being produced by major food brands. Why not? It seems like the perfect opportunity, and it is but take note— going viral should never be the objective of a video campaign.
Content marketing is a tested and proven strategy for building an audience of interested customers. Especially for B2B marketers in a rapidly expanding digital content landscape, the biggest challenge is identifying content creation and marketing tactics that will stand out from the competition — and from the wealth of similar content available on the internet. This will only become more important going into the new year.
Let’s face it, content is everywhere. A simple search can yield millions of results, meaning marketers must work harder to stand out from the crowd. Let’s look at some examples of marketing tactics that stood out in 2016 and what lessons can be carried over into the New Year.
Automation software can save your business time when it comes to necessary but repetitive marketing tasks. Used correctly with qualified leads, this automation makes marketers more effective in providing relevant content that results in conversions. Marketers using marketing automation software generate two times more leads than marketers without this software. Follow these 9 steps to set up your marketing automation for success.
When it comes to detailing a marketing plan to increase interested in your aviation business, finding the right place to start can be a daunting prospect. We recommend starting with the basics – marketing personas.
For those who are unfamiliar with them, marketing personas are an in-depth look at your target customer base. While you may feel you know your audience, writing down their qualities and challenges can be an effective way to determine new content pathways missing from your current plan.
We are always striving for better performance and when it comes to effective email marketing our advice would be begin with best practices – but make no assumptions. If your objective is to turn inundated audiences into engaged buyers, the more informed you can be the better your campaigns can perform.
Visual content is a rising trend in marketing – one that shows no sign of slowing down and should continue as a 2017 content marketing trend. The focus of digital marketers on visual content is clear from the thousands of photographs, videos and graphics posted across the Internet and the prominence of visual platforms like Instagram and Pinterest for marketing. Infographics are a major part in this trend, making valuable information more attention-getting, accessible and memorable.