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NBAA Orlando Marketing Checklist to Optimize Leads

The sixth largest trade show in the US, the NBAA’s Business Aviation Convention and Exhibit (BACE) is a must-attend event for aviation. If your aerospace business is in the market for new leads, you’ve probably already purchased your booth space. The following tips will ensure that you are ready to take on the NBAA-BACE and optimize the leads you acquire from the trade show.

Want Your Aerospace Content Marketing to Take Off? Follow these 6 steps

Prepare Your Aerospace/Aviation Content Marketing for Takeoff with this Pre-Flight Checklist

Content has become a necessary tool in your arsenal of aerospace marketing strategies as a B2B organization. It can inform potential customers about your product or service, dispel misunderstandings in your field and convince the customer of your solution’s superiority. But effective content is more than putting out as much information as you can – it involves mindful planning and a focus on your readers. By checking your content against this list before publishing (whether in print or online), you will have better results. These requirements are also helpful if you provide aviation marketing services.

4 Essential Social Media Tactics for Today’s Instrument Industry

Put Your Music Business on The Map!

Music is an enchanting art which everyone loves and many dream of engaging in. Being apart of the instrument industry means you open the door for these dreamers and guide them to precise tools they need to accomplish their music goals. But how can you attract more dreamers to your business?

Social media marketing is a necessity in finding success in today’s business world. Here, we provide the most essential tactics to take when using social media to put your business on the map.

The Importance of Visual Marketing in the Aviation Industry

Aerospace Bristol was just a concept in desperate need of development as well as funding. The future aviation heritage museum had few assets, but needed more to win over investors. The solution was a creative visual marketing campaign, complete with an identity, posters, and more – which not only gave the project weight, but resulted in receiving more than the needed funding and a 30% increase in funding.

You Can Speed Up Your Marketing Content Without Sacrificing Quality

(with A Little Wisdom from Dr. Venkman and Chopped)

You may remember it as the scene before the Stay Puft Marshmallow Man terrorizes New York City, but one of the things that stands out to me was when beloved Ghostbuster Dr. Peter Venkman uttered the words “nimble little minx isn’t she”. I have to admit at 12 I was unfamiliar with the phrase but was able to comprehend the meaning because it was right after Gozer did a Mary Lou Retton across that Central Park West rooftop and nailed the landing in 5 inch heels. So what does an 80’s movie flashback have to do with your 2016 marketing strategy? Maybe just that being a little nimble in your approach can be just what you need to get the results you want.

10 Tips and Tricks to Improve Keyword Research

If you want to optimize your website and its content for search engines (and you do), you need to know which words to focus on. If you don’t know what your audience is searching for, or how competitive the keywords are that you are trying to rank, it’s easy to get frustrated. Fortunately, there are a variety of tools out there to help you succeed (and a lot of them are free). If you are new at this you have to remember it takes time to become good at anything, keyword research is no different. Sure you can come up with great options from the starting line, just be prepared to put your time in and be patient. Here are  10 tips and tricks you can use to improve keyword research and propel your SEO efforts forward.

Try these 10 Recording Tips to Capture Stunning Video with an iPhone

It’s a beautiful cinematic shot of a golden beach at sunset, the camera slowly pans to reveal a woman smiling at the camera as she runs towards the ocean, you see every strand of her hair in crystal clear high definition. The serene soundtrack pulls you in closer. This piece is powerful enough to make you feel as if you’re there. The scene fades to black as text slowly animates in… “Shot on an iPhone”

4 Compelling Content Types to Attract Customers to the Top of Your Sales Funnel

Your content marketing strategy will play a key role in attracting new customers into your business.  As you create and distribute quality content that resonates with your target audience, you will greatly enhance your brands presence online, boosting your follower engagement, generating traffic to your site and leads into your funnel.  However, to be effective in your content strategy, the key is ensuring that the types of content you use is conducive for this stage at the top of the sales funnel.

10 Reasons Why Your Landing Page Performance Stinks

Ahh, the Landing Page, love em or hate em they are everywhere and for good reason. Businesses can target a specific audience, product or keywords and then plaster it on social channels, optimize it for search results, pay for that coveted keyword click, the list goes on. The landing page offers us an opportunity to connect and convert with audiences – provided it’s done correctly.  The end goal here is results, time is precious, dollars are limited and you can’t afford spend either on landing pages that don’t deliver. So when you are planning that next landing page effort, we want to make sure you are on the right track for positive results and maximum ROI. Here are some of the problems I have encountered over the past 12+ years of developing successful landing pages – and of course, how to fix them.