Remember how video killed the radio star? Well, it still remains the platform beating out media competitors today. It’s reported that currently video is responsible for more than 80% of all web traffic. Even B2B buyers are watching video. In fact, 72% of B2B buyers watch videos throughout their entire path to purchase and nearly half view 30 minutes or more while researching.
There is no better time to catch up on some good reads than in the summer. The days are longer providing you with a few extra hours to relax, at the end of a workday, with some sun and a good book. So to ensure you spend those valuable hours right, we saved you the time spent searching and compiled a list of our top five marketing books to help motivate your strategies this summer.
Video is the fastest growing segment of content online. People just cannot get enough. And successful marketers are at the forefront. With the success of TASTY videos on Facebook, there has been an explosion of similar videos now being produced by major food brands. Why not? It seems like the perfect opportunity, and it is but take note— going viral should never be the objective of a video campaign.
Content marketing is a tested and proven strategy for building an audience of interested customers. Especially for B2B marketers in a rapidly expanding digital content landscape, the biggest challenge is identifying content creation and marketing tactics that will stand out from the competition — and from the wealth of similar content available on the internet. This will only become more important going into the new year.
Let’s face it, content is everywhere. A simple search can yield millions of results, meaning marketers must work harder to stand out from the crowd. Let’s look at some examples of marketing tactics that stood out in 2016 and what lessons can be carried over into the New Year.
Automation software can save your business time when it comes to necessary but repetitive marketing tasks. Used correctly with qualified leads, this automation makes marketers more effective in providing relevant content that results in conversions. Marketers using marketing automation software generate two times more leads than marketers without this software. Follow these 9 steps to set up your marketing automation for success.