Art, technology and event marketing success This November Altice Business launched a Tech Series with a premiere event focusing on cybersecurity, hosted at Lightbox…
Branding A 40 Year Old Proprietary Process
Ontic is the leading global provider of OEM-pedigree parts and MRO services for legacy aerospace platforms. Through licensing and acquisition they continue to manufacture support mature products for as long as customers need them. We worked with Ontic to brand this proprietary process while maintaining a relationship with the Ontic brand and parent company BBA Aviation.
With a 90 year heritage this iconic eyewear brand is known for its on-trend frames and expert service at a value for the 25-54 age group. But when Cohen’s set their sights on the growing millennial market, the data was clear – the time to attract the potential buying power of this soon-to-be majority target audience is now. So we started with the facts, relying on real-time market research and industry insights to better understand what engages and incites these young consumers and used that data to drive our strategic approach and develop a fun and creative campaign.