Video is the fastest growing segment of content online. People just cannot get enough. And successful marketers are at the forefront. With the success of TASTY videos on Facebook, there has been an explosion of similar videos now being produced by major food brands. Why not? It seems like the perfect opportunity, and it is but take note— going viral should never be the objective of a video campaign.
Content marketing is a tested and proven strategy for building an audience of interested customers. Especially for B2B marketers in a rapidly expanding digital content landscape, the biggest challenge is identifying content creation and marketing tactics that will stand out from the competition — and from the wealth of similar content available on the internet. This will only become more important going into the new year.
Let’s face it, content is everywhere. A simple search can yield millions of results, meaning marketers must work harder to stand out from the crowd. Let’s look at some examples of marketing tactics that stood out in 2016 and what lessons can be carried over into the New Year.
Automation software can save your business time when it comes to necessary but repetitive marketing tasks. Used correctly with qualified leads, this automation makes marketers more effective in providing relevant content that results in conversions. Marketers using marketing automation software generate two times more leads than marketers without this software. Follow these 9 steps to set up your marketing automation for success.
When it comes to detailing a marketing plan to increase interested in your aviation business, finding the right place to start can be a daunting prospect. We recommend starting with the basics – marketing personas.
For those who are unfamiliar with them, marketing personas are an in-depth look at your target customer base. While you may feel you know your audience, writing down their qualities and challenges can be an effective way to determine new content pathways missing from your current plan.
We are always striving for better performance and when it comes to effective email marketing our advice would be begin with best practices – but make no assumptions. If your objective is to turn inundated audiences into engaged buyers, the more informed you can be the better your campaigns can perform.
Visual content is a rising trend in marketing – one that shows no sign of slowing down and should continue as a 2017 content marketing trend. The focus of digital marketers on visual content is clear from the thousands of photographs, videos and graphics posted across the Internet and the prominence of visual platforms like Instagram and Pinterest for marketing. Infographics are a major part in this trend, making valuable information more attention-getting, accessible and memorable.
The sixth largest trade show in the US, the NBAA’s Business Aviation Convention and Exhibit (BACE) is a must-attend event for aviation. If your aerospace business is in the market for new leads, you’ve probably already purchased your booth space. The following tips will ensure that you are ready to take on the NBAA-BACE and optimize the leads you acquire from the trade show.
Prepare Your Aerospace/Aviation Content Marketing for Takeoff with this Pre-Flight Checklist
Content has become a necessary tool in your arsenal of aerospace marketing strategies as a B2B organization. It can inform potential customers about your product or service, dispel misunderstandings in your field and convince the customer of your solution’s superiority. But effective content is more than putting out as much information as you can – it involves mindful planning and a focus on your readers. By checking your content against this list before publishing (whether in print or online), you will have better results. These requirements are also helpful if you provide aviation marketing services.
Put Your Music Business on The Map!
Music is an enchanting art which everyone loves and many dream of engaging in. Being apart of the instrument industry means you open the door for these dreamers and guide them to precise tools they need to accomplish their music goals. But how can you attract more dreamers to your business?
Social media marketing is a necessity in finding success in today’s business world. Here, we provide the most essential tactics to take when using social media to put your business on the map.