Aerospace Bristol was just a concept in desperate need of development as well as funding. The future aviation heritage museum had few assets, but needed more to win over investors. The solution was a creative visual marketing campaign, complete with an identity, posters, and more – which not only gave the project weight, but resulted in receiving more than the needed funding and a 30% increase in funding.
(with A Little Wisdom from Dr. Venkman and Chopped)
You may remember it as the scene before the Stay Puft Marshmallow Man terrorizes New York City, but one of the things that stands out to me was when beloved Ghostbuster Dr. Peter Venkman uttered the words “nimble little minx isn’t she”. I have to admit at 12 I was unfamiliar with the phrase but was able to comprehend the meaning because it was right after Gozer did a Mary Lou Retton across that Central Park West rooftop and nailed the landing in 5 inch heels. So what does an 80’s movie flashback have to do with your 2016 marketing strategy? Maybe just that being a little nimble in your approach can be just what you need to get the results you want.
If you want to optimize your website and its content for search engines (and you do), you need to know which words to focus on. If you don’t know what your audience is searching for, or how competitive the keywords are that you are trying to rank, it’s easy to get frustrated. Fortunately, there are a variety of tools out there to help you succeed (and a lot of them are free). If you are new at this you have to remember it takes time to become good at anything, keyword research is no different. Sure you can come up with great options from the starting line, just be prepared to put your time in and be patient. Here are 10 tips and tricks you can use to improve keyword research and propel your SEO efforts forward.
Your content marketing strategy will play a key role in attracting new customers into your business. As you create and distribute quality content that resonates with your target audience, you will greatly enhance your brands presence online, boosting your follower engagement, generating traffic to your site and leads into your funnel. However, to be effective in your content strategy, the key is ensuring that the types of content you use is conducive for this stage at the top of the sales funnel.
Ahh, the Landing Page, love em or hate em they are everywhere and for good reason. Businesses can target a specific audience, product or keywords and then plaster it on social channels, optimize it for search results, pay for that coveted keyword click, the list goes on. The landing page offers us an opportunity to connect and convert with audiences – provided it’s done correctly. The end goal here is results, time is precious, dollars are limited and you can’t afford spend either on landing pages that don’t deliver. So when you are planning that next landing page effort, we want to make sure you are on the right track for positive results and maximum ROI. Here are some of the problems I have encountered over the past 12+ years of developing successful landing pages – and of course, how to fix them.
When you hear the countless arguments in favor of content marketing, you might wonder what the fuss is all about. Sure, plenty of statistics support making quality content the focus of your digital marketing content. But without examples to concretize this abstract concept, it’s difficult to implement.
Tracking the ROI of your marketing activity isn’t always easy. So I asked some top marketers to share some tips on how they are achieving success. They really came through with a great range of strategic approaches, practical tools and helpful tips that I am pleased to share.
Have a look and please be sure to let us know how you are Proving ROI on Your Marketing Content too.
With a 90 year heritage this iconic eyewear brand is known for its on-trend frames and expert service at a value for the 25-54 age group. But when Cohen’s set their sights on the growing millennial market, the data was clear – the time to attract the potential buying power of this soon-to-be majority target audience is now. So we started with the facts, relying on real-time market research and industry insights to better understand what engages and incites these young consumers and used that data to drive our strategic approach and develop a fun and creative campaign.