Marketing

5 Tips for Proving ROI on Your Marketing Content from Top Marketers

Tracking the ROI of your marketing activity isn’t always easy. So I asked some top marketers to share some tips on how they are achieving success. They really came through with a great range of strategic approaches, practical tools and helpful tips that I am pleased to share.

Have a look and please be sure to let us know how you are Proving ROI on Your Marketing Content too.

Developing Marketing Campaigns for Millennials

With a 90 year heritage this iconic eyewear brand is known for its on-trend frames and expert service at a value for the 25-54 age group. But when Cohen’s set their sights on the growing millennial market, the data was clear – the time to attract the potential buying power of this soon-to-be majority target audience is now. So we started with the facts, relying on real-time market research and industry insights to better understand what engages and incites these young consumers and used that data to drive our strategic approach and develop a fun and creative campaign.