It is a fact that the more a customer is acquainted with your product and features they are less likely to churn. But make…
Remember how video killed the radio star? Well, it still remains the platform beating out media competitors today. It’s reported that currently video is responsible for more than 80% of all web traffic. Even B2B buyers are watching video. In fact, 72% of B2B buyers watch videos throughout their entire path to purchase and nearly half view 30 minutes or more while researching.
Video is the fastest growing segment of content online. People just cannot get enough. And successful marketers are at the forefront. With the success of TASTY videos on Facebook, there has been an explosion of similar videos now being produced by major food brands. Why not? It seems like the perfect opportunity, and it is but take note— going viral should never be the objective of a video campaign.
It’s a beautiful cinematic shot of a golden beach at sunset, the camera slowly pans to reveal a woman smiling at the camera as she runs towards the ocean, you see every strand of her hair in crystal clear high definition. The serene soundtrack pulls you in closer. This piece is powerful enough to make you feel as if you’re there. The scene fades to black as text slowly animates in… “Shot on an iPhone”
Welcome to the video age. Everywhere you go, everyone is watching videos – on their phones, on their tablets, on their laptops. And everyone wants you to see the video they just watched. They share them on Facebook. They share them on YouTube. They send you a text link. You know it’s time to get videos out to the world about your business, but you’re scared. You cannot spend a ton of money, but you don’t want to create videos that go viral because you did it wrong either. Here’s a look at video production services that won’t blow your budget.