Marketing Strategy

Internal discovery sessions, market research, competitive analysis… Data fuels our creative direction and drives everything we do. We are the experienced professionals behind your marketing automation platform, the people that know how to build a successful strategy to inform your workflow, syncing brand objects with buyer personas, writing copy that resonates and designing layouts that engage your audience. That takes more than tools and templates that takes a partner like Bloom.

Ready to get more from your Marketing Efforts?

A few effective strategies and stats to help you start Expanding Efforts to Increase ROI, Optimizing Tactics to Work Harder, Informing Efforts to Achieve Better Results, Partnering with Bloom to Guarantee Quality and Value

Increase ROI

Expanding efforts to increase ROI

A single tactic may be the ask, but it will never deliver the ROI that a multi-channel approach can achieve. According to the ARF, brands can increase ROI by up to 19% simply by expanding a campaign to a second media platform. Then each additional platform further improves ROI with a five-channel campaign outperforming a single-channel campaign by 35%. By turning that single tactic into a strategic initiative supported by a campaign designed to target specific audiences, over multiple channels like display, mobile, social and video marketing simultaneously, all working together we can help you increase visibility, improve recognition and see better returns.

Optimizing tactics to work harder

We are an industry smitten by buzz words, so when say marketing optimization, what we really mean is the many ways we can measure and improve upon strategic approaches and tactical performance. By applying even a few best practices across your marketing channels, you too can optimize your efforts and see even better returns.

Social Likes Into Leads

Social likes into leads

Most business owners see the value of social media as a tool for communication, community building and increasing brand awareness. But proven social media strategies and best practices like retargeting strategies, creating gated content and leveraging reviews and ratings turn those likes into leads. And according to Quick Sprout, companies that used social media for lead generation saw an increase in revenue of 24%.

Site Clicks Into Conversions

Site clicks into conversions

Traffic is good and important, but it won’t mean anything if it doesn’t convert to meaningful revenue for your business. Video is just one of the many ways to increase a visitor’s time, engagement and conversion on your site. But other best practices like dedicated landing pages, created specifically to capture their details, rather than including a link to your key benefits page or similar, is far more likely to generate leads.

What’s even more likely to generate leads is continually testing and refining your landing pages to optimize their effectiveness. Even better, sync your landing pages with your CMS so your newly acquired leads are fed directly into your sales funnel to be nurtured by your Business Development team.

Video Views Into Sales

Video views into sales

Videos continue to prove their value for many businesses due to their ability to improve SEO, brand recognition, engagement, retention, and lead-generation. But a strategically placed video detailing the improved quality the service or product will have on the viewer’s life has an even greater ability to turn those views into sales. After watching the explanation of how a product or service is used, 73% of U.S. adults, as reported by Animoto, are more likely to make a purchase. The platform video supplies for story-telling not only increases conversion but also creates meaningful connections.

Informing efforts to achieve better results

Business owners are increasingly learning the importance of letting data-driven insights help guide their efforts. But to make those efforts sustain real results, determining a true ROI with integrated analytical tools provides the clarity needed to diagnose deficiencies and to improve tactics and strategies for overall brand growth.

Data-Driven Marketing

Customer Loyalty (Up) 47%
Customer Satisfaction/Retention (Up) 42%
Gaining New Customers (Up) 43%
Partnering with Bloom

Partnering with Bloom To Guarantee Quality and Value

There are a number of considerations when choosing the right marketing partner. With Bloom, quality work is always a priority and something our clients count on. But just as important may be the value we provide. While you will find our á la carte fees are very reasonable and our willingness to work with your budget welcoming, our package pricing may help your budget go even further.

But why consider a retainer over per-project pricing?
As a marketer, you may look at a retainer as a way to save money, but we can actually use it to dedicate the very best resources to your needs, and an appropriately staffed retainer has three critical benefits: quality work, faster turn around and a great value for everyone.

Making Clients Happy

With each challenge solved, through every shared success, we build great client relationships.

Danielle DeLauro

“Bloom has been a tremendous partner to us over the years. They have helped us evolve the way we market our company and brand to our clients. The entire team is reliable, trustworthy and a pleasure to work with.”

Danielle DeLauro

Executive VP, Video Advertising Bureau
Darcy Tyrrell

“In less than a weeks time Bloom handed off strong, beautiful files. Our deep appreciation to the entire team!”

Darcy Tyrrell

Marketing Executive, LexisNexis
Kalyn Kvapil

“The high quality and creativity of their work is merely an extension of the dependable and consultative relationship we have built.”

Kalyn Kvapil

Marketing Director, Dallas Airmotive

What can we help you strategize today?

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